Vol. 2,No. 8, August&September 2012
Author(s): Amir Tajfar, Parissa Yousefi Reykandeh
Abstract: The present study aimed to investigate the trustworthiness of e-business websites. Six e-business websites were evaluated by 3 evaluators and 100 university students. In a descriptive correlational research design, the 3 evaluators examined those websites according to EBTI model introduced by Hulsey (2010). The second groups examined the same websites and responded the consumer survey. The statistical analysis indicated a significant difference among the websites in terms of trustworthiness. Furthermore, a low correlation was found between the results of EBTI and consumers’ view. The findings of the study bear implications for those involved in e-commerce, namely online shoppers, online sellers, and website designers.
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